Make Your Small Business A Winner: Teach Yourself by Author

Author:Author
Language: eng
Format: epub
Published: 2019-03-27T16:00:00+00:00

Talking to knitwear suppliers reinforces this view: S&B buy a narrow range of products but are seen as a good customer, easy to deal with, they know what they want and pay promptly. The marketing agency is run by Marianne, a friend of Brenda’s. Marianne tells you that the brochure has always been created on a tight budget, but to a good standard, and they do regular mailings to existing customers, and to new ones. She sources lists for them as close to their customer profile as possible. It does not take long to find out that although she is very experienced in brochure design, her direct marketing skills are not the strongest. She is not able to give you a clear view of the market or the competition.

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